That confident assertion of — and indeed, identification with — the divine will is one of the calling cards of the Osteen faith. Amid all the spirited self-affirmations and folksy homilies that stud an Osteen sermon, it’s easy to miss the oddly deterministic invocations of divine prerogative summoned up by the preacher, who belongs to the “Word Faith” tradition of Pentecostal belief. Osteen’s serene depictions of God’s eternally uptending designs for the fates of individual believers are a sort of inverted Calvinism. Where the Puritan forebears of today’s Protestant scene beheld a terrible, impersonal Creator whose rigid system of eternal reward and punishment dispatched many an infant and solemn believer to the pit of damnation, Osteen’s God is an intensely personal presence, guiding believers out of pitfalls into inevitable glory and joy — not so much a raging Patriarch as a genial cruise director. “God’s dream for our own life is so much bigger than our own,” went one frequent refrain at the D.C. rally. “Let’s not put any limits on God.” Osteen characterized the Deity as a “running-over” and “abundant” God. “Have you ever been to a fast-food restaurant, and they ask you if you want to supersize this? Well, God is a supersizing God,” who is determined, Osteen assured the crowd, to “supersize your joy.”
So God's plan for us is so big, that it can be described in terms of a McDonald's marketing gimick. Time and time again I find myself coming back to the old book title by John A. T. Robinson: Joel Osteen, your God is too small. And its additionally and deliciously ironic that you insist on describing that God's plans as so big when in fact, they wouldn't fill a thimble.